Tue 24 Jan 2017 Tom Wilson Tourism Research / Tourism Victoria County / Victoria County Comments Off on Tourism Strategies : A Norm Now / / /

Tourism Strategies : A Norm Now

                                            Photo credit – Carpathian Mountains, Eastern Europe, by Anastasia Petrova  John Dunn, FLOOR13 company, indicated the next five years...Read more

Tue 14 Jan 2014 Tom Wilson Mobile Marketing Comments Off on Importance of Mobile Friendly Websites in 2014 / / / /

Importance of Mobile Friendly Websites in 2014

Almost all the trends and expert opinions are saying how important it is to have a mobile friendly website in 2014 utilizing the responsive web design.  According to Forbes, 87% of connected devices in 2017 will be tablets and smartphones. It is important for websites managers to create content...Read more

Thu 09 Jan 2014 Tom Wilson Internet Marketing / Marketing Gets Personal Comments Off on Top Online Marketing Trends for 2014 / / / / / /

Top Online Marketing Trends for 2014

After reviewing several articles and expert opinions, here are my top online marketing trends for 2014 : 1)  Marketing becomes visual – Digital Bloggers, and  Image -Centric Content will rule – Jayson DeMers, Forbes 2) Hastags will become a leading search tool – CIOL,  and...Read more

Tue 07 Jan 2014 Tom Wilson TIANS Comments Off on TIANS 2013 Tourism Summit Highlights / / / / / / / / / /

TIANS 2013 Tourism Summit Highlights

Billed as Canada’s largest Tourism Conference of the year,  the 2013 Tourism Summit, Getting Back to Business, provided an interesting program for delegates with many highlights. There were opportunities for networking, learning and helping the tourism industry prepare for 2014 season. Below...Read more

Mon 09 Dec 2013 Tom Wilson TripAdvisor Comments Off on Improve your Online Reputation & TripAdvisor Performance / / / / /

Improve your Online Reputation & TripAdvisor Performance

One of the best presentations at the 2013 Nova Scotia Tourism Summit, Nov. 24-26  at World Trade & Convention Centre in Halifax was “Improve your Online Reputation and TripAdvisor Performance by Frederic Gonzalo, Gonzo Marketing.  Mr. Gonzalo provided the conference participants with an...Read more

Fri 14 Dec 2012 Tom Wilson Canadian Tourism Commission / CTC / NS Tourism / TIAC / TIANS Comments Off on Highlights of 2012 TIANS Conference / / / / / /

Highlights of 2012 TIANS Conference

  The 2012 Nova Scotia Tourism Summit ( TIANS Conference) was held recently in Halifax, Nov. 25-27,  attracting over 500 delegates. The conference featured keynotes speakers, sessions, marketplace, socials and much more. The following were my highlights of the conference :   1) Minister of...Read more

Tue 28 Feb 2012 Tom Wilson Uncategorized Comments Off on Victoria County 2012 Tourism Webinar Series

Victoria County 2012 Tourism Webinar Series

Victoria County Recreation & Tourism Dept. is pleased to announce the launch of the Tourism Webinar Series to assist the tourism industry in planning and preparing for the upcoming 2012 tourism season. What is a webinar? A webinar is an on-line learning opportunity that is generally 35 minutes...Read more

Tue 13 Dec 2011 Tom Wilson blogs / Engage / experiences / Maps / Media Revolution / Mobile Marketing / twitter / web analytics / youtube Comments Off on What will be your “Web Presence” in 2012 ? / / / / /

What will be your “Web Presence” in 2012 ?

You notice I said web presence and not website.  Today’s global market requires you to be in several channels to show your web presence as well engage with your customers.  These channels include social media – facebook, twitter, flickr,  a blog,  video – youtube,  maps,...Read more

Thu 20 Oct 2011 Tom Wilson Engage / experiences / Internet Marketing / Media Revolution / New Media / Online Marketing Strategy / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / twitter Comments Off on Two New Books on Social Media / / / / / /

Two New Books on Social Media

Two new social media books that recently  caught my eye were – 1) The End of Business as Usual, by Brian Solis and 2) No Bullshit Social Media by Jason Falls and Erik Deckers. The End of Business as Usual is Brian Solis second book. His first book was the highly successful publication...Read more

Thu 12 May 2011 Tom Wilson 5 senses / Canadian Tourism Commission / CTC / Engage / Explorer Quotient / Memorable experiences / NS Tourism / www.localsknow.ca Comments Off on Not enough to be Better, you have to be Different / / / / / / /

Not enough to be Better, you have to be Different

The title for this post is a phrase keynote speaker Toni Newman used extensively in her workshop during the Tourism Innovation NS Days held recently in Halifax. The other phrase of course was Why not ?? Toni challenged us to be different, and think outside the box. You soon realize this is not an...Read more