Tue 12 Jan 2010 Tom Wilson Cabot Trail / Cape Breton / Cape Breton ISland / Ecotourism / Emerging Tourism Markets / Green Travel / Hike the Highlands Festival / Marketing Gets Personal / Nova Scotia Tourism / NS Tourism / Sustainable Tourism / Tourism Victoria County / TourismVC / Victoria County Comments Off on Cape Breton featured in National Geographic Book -10 Best of Everything / / / / / / / / / / / / / /

Cape Breton featured in National Geographic Book -10 Best of Everything

Cape Breton is featured twice in National Geographic’s Book “Ten Best of Everything“. First as one of the top cycling routes in the world and of course that would include Cabot Trail.  Both Outside and Bicycling, two US publications, agree the Cabot Trail is an outstanding...Read more

Thu 07 Jan 2010 Tom Wilson Blog / New Media / NS Tourism / Social Media / Video / Web 2.0 / youtube 4 comments / / / / / / / / / /

Nova Scotia’s 2010 Tourism Plan – Focus on Experiences

  It is a new year now and Nova Scotia has a new tourism plan for 2010. The target markets will change a bit with more emphasis on the Canadian Market for visitors but still working with its partners for long term growth in UK, mid -Atlantic States and New England States.  The big news is...Read more

Sun 06 Dec 2009 Tom Wilson A Couple of Chicks / European On-Line Travel / Internet Marketing / New Media / On-Line Booking / Online Travel / Search Engine Optimization / SEO / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Technology / Tourism Victoria County / TourismVC / Victoria County / Web 2.0 / youtube Comments Off on Tourism Online Marketing Trends / / / / / / / / / / / / /

Tourism Online Marketing Trends

Recently, Victoria County Recreation & Tourism Dept., Cape Breton, Nova Scotia, hosted Ms. Patricia Brusha, A Couple of Chicks e-Marketing for a Tourism Online Marketing Workshop – A Guide to Success on the Web.  Participants were exposed to the latest trends and issues in online...Read more

Tue 17 Nov 2009 Tom Wilson Cape Breton / Cape Breton ISland / Nova Scotia Tourism / NS Tourism / Social Media / Tourism Victoria County / TourismVC Comments Off on Olympic Torch Relay – A Special Moment / / / /

Olympic Torch Relay – A Special Moment

The Olympic Torch was here in Baddeck on Monday, November 16th for about 30 minutes but it made an incredible impact on the lives of residents in this small village on Cape Breton Island.  They were part of history and so were five torch bearers who ran through this community including former...Read more

Fri 23 Oct 2009 Tom Wilson Cape Breton / Cape Breton ISland / Celtic Colours Festival / New Media / Uncategorized / Victoria County Comments Off on Celtic Heart of North America Launched / / / / / / / / /

Celtic Heart of North America Launched

It was fitting that during the Celtic Colours Festival, the new marketing co-operative, Celtic Heart of North America was launched.  Geoff MacDonald opened with a Gaelic song and the Beaton sisters, Dawn & Margie on fiddles performed several jigs and reels accompanied by Robert Deveau on...Read more

Tue 01 Sep 2009 Tom Wilson Adwords / Blog / Cape Breton / Cape Breton ISland / Celtic Colours Festival / Emerging Tourism Markets / google analytics / Google Maps / Hike the Highlands Festival / Internet Marketing / Maps / Marketing Gets Personal / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube Comments Off on Festivals capturing markets with Online Marketing and Social Media / / / / / / / /

Festivals capturing markets with Online Marketing and Social Media

Two of Cape Breton’s favorite fall festivals are Hike the Highlands, Sept. 11-20 and Celtic Colours – October 9-17. What makes them unique is they are the forefront with Online marketing and social media. They are starting small and learning along the way.. Dan Coffin, Marketing...Read more

Sat 08 Aug 2009 Tom Wilson Destination Branding / Ecotourism / Emerging Tourism Markets / Green Travel / Green your Business / Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / Wiki / youtube Comments Off on Tourism Futures National Conference – Re-Defining the Future / / / / / / /

Tourism Futures National Conference – Re-Defining the Future

I have always been impressed with the work of my mates in Australia for the innovation in growing the tourism Industry. Three of my favorite examples are the Tourism e-Kit, Come Walkabout campaign and Australian Experiences Industry Toolkit.  I am adding Tourism Futures National Conference...Read more

Sat 08 Aug 2009 Tom Wilson Cape Breton / Cape Breton ISland / Destination Branding / Destination Cape Breton Association / Green Travel / Marketing Gets Personal / Nova Scotia Tourism / NS Tourism / Sustainable Tourism / Tourism Research / Tourism Victoria County / TourismVC / Travel Blog / Victoria County Comments Off on Cape Breton – Third best Island in the World / / / / / /

Cape Breton – Third best Island in the World

  The readers of Travel & Leisure Magazine have voted in the 14th annual poll, and determine the winners in the World’s Best Awards for hotels, islands, cities, airlines, cruises and more. In the Island category, Cape Breton moved up from 10th in 2008 to 3rd place in 2009  for the best...Read more

Sat 01 Aug 2009 Tom Wilson A Couple of Chicks / Emerging Tourism Markets / google analytics / Internet Marketing / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / /

Online Marketing Increasing But Where to Invest

Forrester Research recently released it’s report -“US Interactive Advertising Forecast” and predicts that online marketing will increase by 17% over next 5 years.  No great surprise in the Travel Industry where online marketing has grown in leaps and pounds. Google’s...Read more

Tue 21 Jul 2009 Tom Wilson Media Revolution / New Media / Podcasts / Social Media / Technology Tools for Tourism Operators / Tourism Technology / Video / Web 2.0 / youtube Comments Off on Social Media – Delegate, UGC & Time Management / / / / / / / / / / / / / / / / / /

Social Media – Delegate, UGC & Time Management

One of the most important lessons I have learned about social media is to delegate. You need to spread things out so more hands and people are helping you. Involve your team and assign them tasks and responsibility.  Otherwise you will get burned out quickly and turned off by social media.  ...Read more