Engage

Tue 13 Dec 2011 Tom Wilson blogs / Engage / experiences / Maps / Media Revolution / Mobile Marketing / twitter / web analytics / youtube Comments Off on What will be your “Web Presence” in 2012 ? / / / / /

What will be your “Web Presence” in 2012 ?

You notice I said web presence and not website.  Today’s global market requires you to be in several channels to show your web presence as well engage with your customers.  These channels include social media – facebook, twitter, flickr,  a blog,  video – youtube,  maps,...Read more

Thu 20 Oct 2011 Tom Wilson Engage / experiences / Internet Marketing / Media Revolution / New Media / Online Marketing Strategy / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / twitter Comments Off on Two New Books on Social Media / / / / / /

Two New Books on Social Media

Two new social media books that recently  caught my eye were – 1) The End of Business as Usual, by Brian Solis and 2) No Bullshit Social Media by Jason Falls and Erik Deckers. The End of Business as Usual is Brian Solis second book. His first book was the highly successful publication...Read more

Thu 12 May 2011 Tom Wilson 5 senses / Canadian Tourism Commission / CTC / Engage / Explorer Quotient / Memorable experiences / NS Tourism / www.localsknow.ca Comments Off on Not enough to be Better, you have to be Different / / / / / / /

Not enough to be Better, you have to be Different

The title for this post is a phrase keynote speaker Toni Newman used extensively in her workshop during the Tourism Innovation NS Days held recently in Halifax. The other phrase of course was Why not ?? Toni challenged us to be different, and think outside the box. You soon realize this is not an...Read more

Fri 29 Oct 2010 Tom Wilson Engage / Experience economy / experiences / Marketing Gets Personal / memorable / Memorable experiences / New Media / On-Line Booking / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / travel blogs / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube 1 comment / / / / / /

Edge of the Wedge Podcast – The Tough Questions

At Rocky Harbour, Newfoundland, the 23rd course of the Edge of the Wedge at GMIST,  is taking place this week, August 25-28, with participants from Atlantic Canada attending the 4 day experiental travel course with instructors Nancy Arsenault, Celes Delvar and Todd Lucier. A question and answer...Read more

Fri 11 Jun 2010 Tom Wilson Cape Breton / Cape Breton ISland / Emerging Tourism Markets / Engage / Experience economy / experiences / Google Maps / Internet Marketing / Marketing Gets Personal / Media Revolution / memorable / Memorable experiences / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / travel blogs / twitter / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / / /

Watch, Listen, Learn – Celtic Heart of North America

Celtic Heart of North America officially launched its website   at  the Celtic Music Interpretive Centre in Judique with a ceilidh. The ceilidh showcased  some of the many unique experiences the Celtic Heart of North America co-op provides on Cape Breton Island. There was a square set,  a...Read more

Thu 20 May 2010 Tom Wilson 5 senses / Engage / experiences / memorable / Memorable experiences / Nova Scotia Tourism / NS Tourism / Social Media Comments Off on Experience Nova Scotia – PD Day & Toolkit / / / / / / / / / / / /

Experience Nova Scotia – PD Day & Toolkit

Nova Scotia 2010 Product Development Day at Oak Island was all about experiences.  The first session involved the audience splitting into four groups.  A hands on experience followed involving  sessions with ropes, making crafts, making chocolates and music – singing a song.  I was in...Read more

Sun 21 Mar 2010 Tom Wilson Engage / New Media / Social Media / twitter / Video / Web 2.0 / youtube Comments Off on Engage by Brian Solis / / / / /

Engage by Brian Solis

One of the newest books out on Social Media that is catching everybody’s eye is “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the new Web” by Brian Solis.  It is available for purchased at Amazon – $18.77  (CDN) and...Read more