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Wed 12 Jan 2011 Tom Wilson Blog / experiences / google analytics / Google Maps / Maps / New Media / Nova Scotia Tourism / NS Tourism / SEO / Social Media / Technology Tools for Tourism Operators / TIANS / travel blogs / twitter / Video / web analytics / youtube 1 comment / / / / / / / / / / / / / / /

Nova Scotia Social Media Cafe

A beautiful early morning sunrise, and a property with friendly bunny rabbits, provided the perfect setting for NS Tourism Social Media Cafe at White Point Beach Resort.  Twenty three delegates shared their expertise to assist NS Tourism move their social media strategy forward. The top three...Read more

Tue 01 Sep 2009 Tom Wilson Adwords / Blog / Cape Breton / Cape Breton ISland / Celtic Colours Festival / Emerging Tourism Markets / google analytics / Google Maps / Hike the Highlands Festival / Internet Marketing / Maps / Marketing Gets Personal / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube Comments Off on Festivals capturing markets with Online Marketing and Social Media / / / / / / / /

Festivals capturing markets with Online Marketing and Social Media

Two of Cape Breton’s favorite fall festivals are Hike the Highlands, Sept. 11-20 and Celtic Colours – October 9-17. What makes them unique is they are the forefront with Online marketing and social media. They are starting small and learning along the way.. Dan Coffin, Marketing...Read more

Sat 01 Aug 2009 Tom Wilson A Couple of Chicks / Emerging Tourism Markets / google analytics / Internet Marketing / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / /

Online Marketing Increasing But Where to Invest

Forrester Research recently released it’s report -“US Interactive Advertising Forecast” and predicts that online marketing will increase by 17% over next 5 years.  No great surprise in the Travel Industry where online marketing has grown in leaps and pounds. Google’s...Read more

Sat 02 May 2009 Tom Wilson A Couple of Chicks / Emerging Tourism Markets / European On-Line Travel / google analytics / Internet Marketing / Marketing Gets Personal / New Media / Nova Scotia Tourism / Online Travel / performance based marketing / Search Engine Optimization / SEO / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / Tourism Web sites / tracking marketing results / Uncategorized / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / / / / / / /

NS Tourism Research Forum provides many highlights

The 3rd annual Nova Scotia Tourism Research Forum at the Museum of Industry in Stellarton on April 27th was a great success, attracting  the most delgates to date, 80 plus, with an excellent program. The research forum included sessons on 2008 Results, Competitive analysis, In Province travel...Read more

Sun 26 Apr 2009 Tom Wilson Emerging Tourism Markets / google analytics / Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / On-Line Booking / Online Travel / performance based marketing / Prometeus - The Media Revolution / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology Comments Off on Travolution Summit followed by many on Twitter / / / / / / / /

Travolution Summit followed by many on Twitter

One of the new and unique ways of following a conference today is by a twitter group. Travolution Summit 2009 , a one day conference on tourism online marketing, held on April 21 at Renaissance Chancery Court in London, UK,  was tag #travsummit when you go to twitter search . Because Twitter only...Read more

Thu 29 Jan 2009 Tom Wilson Adwords / Canada e-Connect Conference / Emerging Tourism Markets / European On-Line Travel / google analytics / Internet Marketing / Marketing Gets Personal / New Media / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Social Media / Tourism E-Marketing / Tourism Internet Marketing / tracking marketing results / Web 2.0 / web analytics / youtube 1 comment

DigiMarketing – The Imperative by Dr. Ian Fenwick

Dr. Ian Fenwick, co-author of DigiMarketing, was keynote speaker in Day 1 of the Canada e-Connect conference and did not disappoint the audience.  He began with a quote by Canadian William Gibson – “The future is already here, it is just not evenly distributed”.    Marketers...Read more

Fri 16 Jan 2009 Tom Wilson A Couple of Chicks / Canada e-Connect Conference / google analytics / Google Maps / Internet Marketing / Marketing Gets Personal / Media Revolution / On-Line Booking / Online Revealed Conference / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Social Media / tracking marketing results / Video / Web 2.0 / web analytics Comments Off on Tourism Trends 2009 – Part 2 – Online Marketing

Tourism Trends 2009 – Part 2 – Online Marketing

2009 will see a significance focus by the tourism industry towards online marketing. e-Strategies will be developed to a) reach target markets, b) interactive media & content – maps, podcasts, video, c) social media campaigns &  networking,  4) better communication with...Read more

Mon 29 Oct 2007 Tom Wilson A Couple of Chicks / Adwords / google analytics / Google Maps / Google My Maps / Internet Marketing / Lobster Palooza Festival / Maps / New Media / Podcasts / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Technology / Tourism Victoria County / tracking marketing results / Travel Blog / Uncategorized / Web 2.0 / web analytics / web reports / Web Site Statistics / Wiki 1 comment / / / / / / / / / / /

The Big Event is Coming – Tourism 2.0 – “Understanding the New Web” Conference

The big event is only nine days away…….the 4th Annual Victoria County Tourism Conference takes place November 6th at Great Hall of Clans, Gaelic College, St. Ann’s. This year’s theme is Tourism 2.0 – Understanding the New Web”.  Why should Tourism Operators...Read more

Thu 04 Oct 2007 Tom Wilson A Couple of Chicks / Adwords / google analytics / Hike the Highlands / Hike the Highlands Festival / Internet Marketing / New Media / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Slideshows / Social Media / Tourism E-Marketing / Tourism Internet Marketing / tracking marketing results / Uncategorized / Victoria County / Video / Web 2.0 / web analytics / Wiki Comments Off on Hike the Highlands Festival and Web 2.0

Hike the Highlands Festival and Web 2.0

The success of the recent Hike the Highlands Festival Sept. 14-23, 2007 reinforced to me the importance of using the tools of the web 2.0 .  As chair of the festival,  I witnessed first hand what new media and social media could do with a very limited marketing budget. I also believed it was time...Read more