Internet Marketing

Thu 09 Jan 2014 Tom Wilson Internet Marketing / Marketing Gets Personal Comments Off on Top Online Marketing Trends for 2014 / / / / / /

Top Online Marketing Trends for 2014

After reviewing several articles and expert opinions, here are my top online marketing trends for 2014 : 1)  Marketing becomes visual – Digital Bloggers, and  Image -Centric Content will rule – Jayson DeMers, Forbes 2) Hastags will become a leading search tool – CIOL,  and...Read more

Thu 20 Oct 2011 Tom Wilson Engage / experiences / Internet Marketing / Media Revolution / New Media / Online Marketing Strategy / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / twitter Comments Off on Two New Books on Social Media / / / / / /

Two New Books on Social Media

Two new social media books that recently  caught my eye were – 1) The End of Business as Usual, by Brian Solis and 2) No Bullshit Social Media by Jason Falls and Erik Deckers. The End of Business as Usual is Brian Solis second book. His first book was the highly successful publication...Read more

Mon 28 Feb 2011 Tom Wilson Experience economy / experiences / Internet Marketing / Mobile Marketing / New Media / Online Marketing Strategy / performance based marketing / Permission Based Marketing / QR Codes / Social Media / Tourism E-Marketing / Video / youtube Comments Off on Tourism Online Marketing Trends 2011 – Top 5 / / / / / / /

Tourism Online Marketing Trends 2011 – Top 5

Here are my top 5 pics for tourism online marketing trends in 2011 : 1)  Online Marketing  Strategy for “Web Presence”. No longer is the website  the main call to action but it also includes video, facebook, twitter, your online ads, e-mail newsletter & mobile etc.   2)...Read more

Fri 03 Dec 2010 Tom Wilson Internet Marketing / New Media / Social Media / twitter Comments Off on Changing Trends of Festivals & Events / / / / /

Changing Trends of Festivals & Events

Recently, I was able to attend the Events Nova Scotia in Port Hawkesbury and Victoria County’s Festival and Event Workshop at Gaelic College, St. Ann’s, and notice the amazing changes taking place in Festivals and Events. Many events are moving away from traditional marketing to...Read more

Fri 11 Jun 2010 Tom Wilson Cape Breton / Cape Breton ISland / Emerging Tourism Markets / Engage / Experience economy / experiences / Google Maps / Internet Marketing / Marketing Gets Personal / Media Revolution / memorable / Memorable experiences / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / travel blogs / twitter / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / / /

Watch, Listen, Learn – Celtic Heart of North America

Celtic Heart of North America officially launched its website   at  the Celtic Music Interpretive Centre in Judique with a ceilidh. The ceilidh showcased  some of the many unique experiences the Celtic Heart of North America co-op provides on Cape Breton Island. There was a square set,  a...Read more

Tue 08 Jun 2010 Tom Wilson Destination Branding / experiences / Google earth / Google Maps / Internet Marketing / Media Revolution / memorable / Memorable experiences / Social Media / Tourism Australia / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Video / Web 2.0 / www.localsknow.ca / youtube 1 comment / / / / / /

Tourism Australia leads with “There is nothing like Australia”

Tourism  Australia has launched a new campaign based on experiences from fellow Australians. Australians were asked to share their photos and stories on their special  places and why visitors should come to visit this unique country.. Tourism Australia has been a leader in developing the...Read more

Tue 12 Jan 2010 Tom Wilson Emerging Tourism Markets / Internet Marketing / Maps / Marketing Gets Personal / Media Revolution / On-Line Booking / Online Travel / performance based marketing / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / Video / Web 2.0 / youtube Comments Off on PEI 2010 Tourism Plan – Culinary & Culture / / / / / / / /

PEI 2010 Tourism Plan – Culinary & Culture

The 2010 PEI Tourism plan was presented by Tourism PEI and Tourism Advisory Council at the annual TIAPEI conference in late November 2009. The tourism plan concentrated on six areas this year – Culinary, Golf, Culture,  Convention Centre and Queen’s Wharf,  Integrated Tourism...Read more

Sun 06 Dec 2009 Tom Wilson A Couple of Chicks / European On-Line Travel / Internet Marketing / New Media / On-Line Booking / Online Travel / Search Engine Optimization / SEO / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Technology / Tourism Victoria County / TourismVC / Victoria County / Web 2.0 / youtube Comments Off on Tourism Online Marketing Trends / / / / / / / / / / / / /

Tourism Online Marketing Trends

Recently, Victoria County Recreation & Tourism Dept., Cape Breton, Nova Scotia, hosted Ms. Patricia Brusha, A Couple of Chicks e-Marketing for a Tourism Online Marketing Workshop – A Guide to Success on the Web.  Participants were exposed to the latest trends and issues in online...Read more

Tue 01 Sep 2009 Tom Wilson Adwords / Blog / Cape Breton / Cape Breton ISland / Celtic Colours Festival / Emerging Tourism Markets / google analytics / Google Maps / Hike the Highlands Festival / Internet Marketing / Maps / Marketing Gets Personal / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube Comments Off on Festivals capturing markets with Online Marketing and Social Media / / / / / / / /

Festivals capturing markets with Online Marketing and Social Media

Two of Cape Breton’s favorite fall festivals are Hike the Highlands, Sept. 11-20 and Celtic Colours – October 9-17. What makes them unique is they are the forefront with Online marketing and social media. They are starting small and learning along the way.. Dan Coffin, Marketing...Read more

Sat 08 Aug 2009 Tom Wilson Destination Branding / Ecotourism / Emerging Tourism Markets / Green Travel / Green your Business / Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / Wiki / youtube Comments Off on Tourism Futures National Conference – Re-Defining the Future / / / / / / /

Tourism Futures National Conference – Re-Defining the Future

I have always been impressed with the work of my mates in Australia for the innovation in growing the tourism Industry. Three of my favorite examples are the Tourism e-Kit, Come Walkabout campaign and Australian Experiences Industry Toolkit.  I am adding Tourism Futures National Conference...Read more