Marketing Gets Personal

Thu 09 Jan 2014 Tom Wilson Internet Marketing / Marketing Gets Personal Comments Off on Top Online Marketing Trends for 2014 / / / / / /

Top Online Marketing Trends for 2014

After reviewing several articles and expert opinions, here are my top online marketing trends for 2014 : 1)  Marketing becomes visual – Digital Bloggers, and  Image -Centric Content will rule – Jayson DeMers, Forbes 2) Hastags will become a leading search tool – CIOL,  and...Read more

Fri 29 Oct 2010 Tom Wilson Engage / Experience economy / experiences / Marketing Gets Personal / memorable / Memorable experiences / New Media / On-Line Booking / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / travel blogs / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube 1 comment / / / / / /

Edge of the Wedge Podcast – The Tough Questions

At Rocky Harbour, Newfoundland, the 23rd course of the Edge of the Wedge at GMIST,  is taking place this week, August 25-28, with participants from Atlantic Canada attending the 4 day experiental travel course with instructors Nancy Arsenault, Celes Delvar and Todd Lucier. A question and answer...Read more

Fri 11 Jun 2010 Tom Wilson Cape Breton / Cape Breton ISland / Emerging Tourism Markets / Engage / Experience economy / experiences / Google Maps / Internet Marketing / Marketing Gets Personal / Media Revolution / memorable / Memorable experiences / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / travel blogs / twitter / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / / /

Watch, Listen, Learn – Celtic Heart of North America

Celtic Heart of North America officially launched its website   at  the Celtic Music Interpretive Centre in Judique with a ceilidh. The ceilidh showcased  some of the many unique experiences the Celtic Heart of North America co-op provides on Cape Breton Island. There was a square set,  a...Read more

Mon 08 Feb 2010 Tom Wilson A Couple of Chicks / Marketing Gets Personal / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / youtube Comments Off on Geoff Ramsay, eMarketer, shines at the opening of ORC2010 / / / / / / / / /

Geoff Ramsay, eMarketer, shines at the opening of ORC2010

Geoff Ramsay, CEO, e-Marketer, did not disappoint as keynote speaker at the 5th Annual Online Revealed Canada Conference at Delta Centre Ville Hotel in Montreal, Quebec. It was an action packed presentation with 67 slides and access to over 4,000 sources of information. Delegates were treated to...Read more

Tue 12 Jan 2010 Tom Wilson Emerging Tourism Markets / Internet Marketing / Maps / Marketing Gets Personal / Media Revolution / On-Line Booking / Online Travel / performance based marketing / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / Video / Web 2.0 / youtube Comments Off on PEI 2010 Tourism Plan – Culinary & Culture / / / / / / / /

PEI 2010 Tourism Plan – Culinary & Culture

The 2010 PEI Tourism plan was presented by Tourism PEI and Tourism Advisory Council at the annual TIAPEI conference in late November 2009. The tourism plan concentrated on six areas this year – Culinary, Golf, Culture,  Convention Centre and Queen’s Wharf,  Integrated Tourism...Read more

Tue 12 Jan 2010 Tom Wilson Cabot Trail / Cape Breton / Cape Breton ISland / Ecotourism / Emerging Tourism Markets / Green Travel / Hike the Highlands Festival / Marketing Gets Personal / Nova Scotia Tourism / NS Tourism / Sustainable Tourism / Tourism Victoria County / TourismVC / Victoria County Comments Off on Cape Breton featured in National Geographic Book -10 Best of Everything / / / / / / / / / / / / / /

Cape Breton featured in National Geographic Book -10 Best of Everything

Cape Breton is featured twice in National Geographic’s Book “Ten Best of Everything“. First as one of the top cycling routes in the world and of course that would include Cabot Trail.  Both Outside and Bicycling, two US publications, agree the Cabot Trail is an outstanding...Read more

Tue 01 Sep 2009 Tom Wilson Adwords / Blog / Cape Breton / Cape Breton ISland / Celtic Colours Festival / Emerging Tourism Markets / google analytics / Google Maps / Hike the Highlands Festival / Internet Marketing / Maps / Marketing Gets Personal / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube Comments Off on Festivals capturing markets with Online Marketing and Social Media / / / / / / / /

Festivals capturing markets with Online Marketing and Social Media

Two of Cape Breton’s favorite fall festivals are Hike the Highlands, Sept. 11-20 and Celtic Colours – October 9-17. What makes them unique is they are the forefront with Online marketing and social media. They are starting small and learning along the way.. Dan Coffin, Marketing...Read more

Sat 08 Aug 2009 Tom Wilson Destination Branding / Ecotourism / Emerging Tourism Markets / Green Travel / Green your Business / Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / Wiki / youtube Comments Off on Tourism Futures National Conference – Re-Defining the Future / / / / / / /

Tourism Futures National Conference – Re-Defining the Future

I have always been impressed with the work of my mates in Australia for the innovation in growing the tourism Industry. Three of my favorite examples are the Tourism e-Kit, Come Walkabout campaign and Australian Experiences Industry Toolkit.  I am adding Tourism Futures National Conference...Read more

Sat 08 Aug 2009 Tom Wilson Cape Breton / Cape Breton ISland / Destination Branding / Destination Cape Breton Association / Green Travel / Marketing Gets Personal / Nova Scotia Tourism / NS Tourism / Sustainable Tourism / Tourism Research / Tourism Victoria County / TourismVC / Travel Blog / Victoria County Comments Off on Cape Breton – Third best Island in the World / / / / / /

Cape Breton – Third best Island in the World

  The readers of Travel & Leisure Magazine have voted in the 14th annual poll, and determine the winners in the World’s Best Awards for hotels, islands, cities, airlines, cruises and more. In the Island category, Cape Breton moved up from 10th in 2008 to 3rd place in 2009  for the best...Read more

Fri 10 Jul 2009 Tom Wilson Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / NS Tourism / Online Travel / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Video / Web 2.0 / youtube 1 comment / / / / / /

i Love Nova Scotia

Nova Scotia Tourism has launched a new contest for visitors to the province and residents – the i Love Nova Scotia. Contestants are asked to share and shoot a two minute video what you love about Nova Scotia…the winner will receive a custom built Nova Scotia vacation valued at...Read more