Media Revolution

Tue 13 Dec 2011 Tom Wilson blogs / Engage / experiences / Maps / Media Revolution / Mobile Marketing / twitter / web analytics / youtube Comments Off on What will be your “Web Presence” in 2012 ? / / / / /

What will be your “Web Presence” in 2012 ?

You notice I said web presence and not website.  Today’s global market requires you to be in several channels to show your web presence as well engage with your customers.  These channels include social media – facebook, twitter, flickr,  a blog,  video – youtube,  maps,...Read more

Thu 20 Oct 2011 Tom Wilson Engage / experiences / Internet Marketing / Media Revolution / New Media / Online Marketing Strategy / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / twitter Comments Off on Two New Books on Social Media / / / / / /

Two New Books on Social Media

Two new social media books that recently  caught my eye were – 1) The End of Business as Usual, by Brian Solis and 2) No Bullshit Social Media by Jason Falls and Erik Deckers. The End of Business as Usual is Brian Solis second book. His first book was the highly successful publication...Read more

Fri 11 Jun 2010 Tom Wilson Cape Breton / Cape Breton ISland / Emerging Tourism Markets / Engage / Experience economy / experiences / Google Maps / Internet Marketing / Marketing Gets Personal / Media Revolution / memorable / Memorable experiences / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / travel blogs / twitter / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / / /

Watch, Listen, Learn – Celtic Heart of North America

Celtic Heart of North America officially launched its website   at  the Celtic Music Interpretive Centre in Judique with a ceilidh. The ceilidh showcased  some of the many unique experiences the Celtic Heart of North America co-op provides on Cape Breton Island. There was a square set,  a...Read more

Tue 08 Jun 2010 Tom Wilson Destination Branding / experiences / Google earth / Google Maps / Internet Marketing / Media Revolution / memorable / Memorable experiences / Social Media / Tourism Australia / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Video / Web 2.0 / www.localsknow.ca / youtube 1 comment / / / / / /

Tourism Australia leads with “There is nothing like Australia”

Tourism  Australia has launched a new campaign based on experiences from fellow Australians. Australians were asked to share their photos and stories on their special  places and why visitors should come to visit this unique country.. Tourism Australia has been a leader in developing the...Read more

Mon 08 Feb 2010 Tom Wilson A Couple of Chicks / Marketing Gets Personal / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / youtube Comments Off on Geoff Ramsay, eMarketer, shines at the opening of ORC2010 / / / / / / / / /

Geoff Ramsay, eMarketer, shines at the opening of ORC2010

Geoff Ramsay, CEO, e-Marketer, did not disappoint as keynote speaker at the 5th Annual Online Revealed Canada Conference at Delta Centre Ville Hotel in Montreal, Quebec. It was an action packed presentation with 67 slides and access to over 4,000 sources of information. Delegates were treated to...Read more

Tue 12 Jan 2010 Tom Wilson Emerging Tourism Markets / Internet Marketing / Maps / Marketing Gets Personal / Media Revolution / On-Line Booking / Online Travel / performance based marketing / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / Video / Web 2.0 / youtube Comments Off on PEI 2010 Tourism Plan – Culinary & Culture / / / / / / / /

PEI 2010 Tourism Plan – Culinary & Culture

The 2010 PEI Tourism plan was presented by Tourism PEI and Tourism Advisory Council at the annual TIAPEI conference in late November 2009. The tourism plan concentrated on six areas this year – Culinary, Golf, Culture,  Convention Centre and Queen’s Wharf,  Integrated Tourism...Read more

Sat 08 Aug 2009 Tom Wilson Destination Branding / Ecotourism / Emerging Tourism Markets / Green Travel / Green your Business / Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / Wiki / youtube Comments Off on Tourism Futures National Conference – Re-Defining the Future / / / / / / /

Tourism Futures National Conference – Re-Defining the Future

I have always been impressed with the work of my mates in Australia for the innovation in growing the tourism Industry. Three of my favorite examples are the Tourism e-Kit, Come Walkabout campaign and Australian Experiences Industry Toolkit.  I am adding Tourism Futures National Conference...Read more

Sat 01 Aug 2009 Tom Wilson A Couple of Chicks / Emerging Tourism Markets / google analytics / Internet Marketing / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / /

Online Marketing Increasing But Where to Invest

Forrester Research recently released it’s report -“US Interactive Advertising Forecast” and predicts that online marketing will increase by 17% over next 5 years.  No great surprise in the Travel Industry where online marketing has grown in leaps and pounds. Google’s...Read more

Tue 21 Jul 2009 Tom Wilson Media Revolution / New Media / Podcasts / Social Media / Technology Tools for Tourism Operators / Tourism Technology / Video / Web 2.0 / youtube Comments Off on Social Media – Delegate, UGC & Time Management / / / / / / / / / / / / / / / / / /

Social Media – Delegate, UGC & Time Management

One of the most important lessons I have learned about social media is to delegate. You need to spread things out so more hands and people are helping you. Involve your team and assign them tasks and responsibility.  Otherwise you will get burned out quickly and turned off by social media.  ...Read more

Fri 10 Jul 2009 Tom Wilson Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / NS Tourism / Online Travel / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Video / Web 2.0 / youtube 1 comment / / / / / /

i Love Nova Scotia

Nova Scotia Tourism has launched a new contest for visitors to the province and residents – the i Love Nova Scotia. Contestants are asked to share and shoot a two minute video what you love about Nova Scotia…the winner will receive a custom built Nova Scotia vacation valued at...Read more