New Media

Thu 20 Oct 2011 Tom Wilson Engage / experiences / Internet Marketing / Media Revolution / New Media / Online Marketing Strategy / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / twitter Comments Off on Two New Books on Social Media / / / / / /

Two New Books on Social Media

Two new social media books that recently  caught my eye were – 1) The End of Business as Usual, by Brian Solis and 2) No Bullshit Social Media by Jason Falls and Erik Deckers. The End of Business as Usual is Brian Solis second book. His first book was the highly successful publication...Read more

Mon 28 Feb 2011 Tom Wilson Experience economy / experiences / Internet Marketing / Mobile Marketing / New Media / Online Marketing Strategy / performance based marketing / Permission Based Marketing / QR Codes / Social Media / Tourism E-Marketing / Video / youtube Comments Off on Tourism Online Marketing Trends 2011 – Top 5 / / / / / / /

Tourism Online Marketing Trends 2011 – Top 5

Here are my top 5 pics for tourism online marketing trends in 2011 : 1)  Online Marketing  Strategy for “Web Presence”. No longer is the website  the main call to action but it also includes video, facebook, twitter, your online ads, e-mail newsletter & mobile etc.   2)...Read more

Wed 12 Jan 2011 Tom Wilson Blog / experiences / google analytics / Google Maps / Maps / New Media / Nova Scotia Tourism / NS Tourism / SEO / Social Media / Technology Tools for Tourism Operators / TIANS / travel blogs / twitter / Video / web analytics / youtube 1 comment / / / / / / / / / / / / / / /

Nova Scotia Social Media Cafe

A beautiful early morning sunrise, and a property with friendly bunny rabbits, provided the perfect setting for NS Tourism Social Media Cafe at White Point Beach Resort.  Twenty three delegates shared their expertise to assist NS Tourism move their social media strategy forward. The top three...Read more

Fri 03 Dec 2010 Tom Wilson Internet Marketing / New Media / Social Media / twitter Comments Off on Changing Trends of Festivals & Events / / / / /

Changing Trends of Festivals & Events

Recently, I was able to attend the Events Nova Scotia in Port Hawkesbury and Victoria County’s Festival and Event Workshop at Gaelic College, St. Ann’s, and notice the amazing changes taking place in Festivals and Events. Many events are moving away from traditional marketing to...Read more

Fri 29 Oct 2010 Tom Wilson Engage / Experience economy / experiences / Marketing Gets Personal / memorable / Memorable experiences / New Media / On-Line Booking / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / travel blogs / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube 1 comment / / / / / /

Edge of the Wedge Podcast – The Tough Questions

At Rocky Harbour, Newfoundland, the 23rd course of the Edge of the Wedge at GMIST,  is taking place this week, August 25-28, with participants from Atlantic Canada attending the 4 day experiental travel course with instructors Nancy Arsenault, Celes Delvar and Todd Lucier. A question and answer...Read more

Thu 29 Apr 2010 Tom Wilson Cape Breton / Cape Breton ISland / Google Maps / Maps / New Media / Nova Scotia Tourism / NS Tourism / Slideshows / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Web sites / Travel Blog / travel blogs / twitter / Victoria County / Video / Web 2.0 / youtube Comments Off on Ingonish Tourism Communication Day / / / / /

Ingonish Tourism Communication Day

The Ingonish Tourism Steering Committee rcently held its annual Communication Day at  Smokey Recreational Community Center with  a good crowd in attendance. Chair, Donald Jardine, welcome everyone to the 4th annual Communication Day. Councillor Larry Dauphinee, District 6, Municipality of...Read more

Mon 29 Mar 2010 Tom Wilson Canada e-Connect Conference / Google Maps / Google My Maps / Maps / New Media / On-Line Booking / Online Travel / Social Media / Video / Web 2.0 / youtube Comments Off on Videos, Maps & Mobile / / / / / / / / / / / / / / / /

Videos, Maps & Mobile

Remember Video, Maps and Mobile, many consider them as the key for the travel industry to focus on in 2010 and beyond including PhoCusWright. You tube is now the number 2 search engine in the world (Social Media Revolution video) . Rob Hughes, Manager of  E-Strategies, Brewster, in his...Read more

Sun 21 Mar 2010 Tom Wilson Engage / New Media / Social Media / twitter / Video / Web 2.0 / youtube Comments Off on Engage by Brian Solis / / / / /

Engage by Brian Solis

One of the newest books out on Social Media that is catching everybody’s eye is “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the new Web” by Brian Solis.  It is available for purchased at Amazon – $18.77  (CDN) and...Read more

Sun 07 Mar 2010 Tom Wilson Maps / New Media / Online Travel / SEO / Social Media / Sport Tourism / Sustainable Tourism / Tourism Internet Marketing / Tourism Technology / travel blogs / Video / Web 2.0 / youtube Comments Off on Olympic Moments / / / / / / / / / / / / / / / /

Olympic Moments

Like many Canadians I was touched by the Olympics and the many special moments it brought to us. It was easy to be proud Canadians from the Olympic Torch Run to the Closing ceremonies. Here are my moments – 1) Olympic Torch Run in Baddeck 2) Opening ceremonies – bringing in the flag...Read more

Sun 21 Feb 2010 Tom Wilson blogs / Canada e-Connect Conference / Canadian Tourism Commission / communityofsweden.com / CTC / New Media / Nova Scotia Tourism / NS Tourism / Online Travel / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourisme Montreal / travel blogs / Video / Visit Sweden / Web 2.0 / www.localsknow.ca / youtube Comments Off on The Importance of Travel Blogs in Promoting Destinations / / / / / / / / / / / / / / / / /

The Importance of Travel Blogs in Promoting Destinations

One of the most popular sessions at 2010 Canada E-Connect conference was the International Travel Bloggers & Twitters Forum which feature an all star  panel – Shannon Hurst Lane – Traveling Mamas & Cajun_mama, Wendy Perrin, Conde Nest Traveller, & Perrin Post  Blog and Kim...Read more