performance based marketing

Mon 28 Feb 2011 Tom Wilson Experience economy / experiences / Internet Marketing / Mobile Marketing / New Media / Online Marketing Strategy / performance based marketing / Permission Based Marketing / QR Codes / Social Media / Tourism E-Marketing / Video / youtube Comments Off on Tourism Online Marketing Trends 2011 – Top 5 / / / / / / /

Tourism Online Marketing Trends 2011 – Top 5

Here are my top 5 pics for tourism online marketing trends in 2011 : 1)  Online Marketing  Strategy for “Web Presence”. No longer is the website  the main call to action but it also includes video, facebook, twitter, your online ads, e-mail newsletter & mobile etc.   2)...Read more

Fri 29 Oct 2010 Tom Wilson Engage / Experience economy / experiences / Marketing Gets Personal / memorable / Memorable experiences / New Media / On-Line Booking / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / travel blogs / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube 1 comment / / / / / /

Edge of the Wedge Podcast – The Tough Questions

At Rocky Harbour, Newfoundland, the 23rd course of the Edge of the Wedge at GMIST,  is taking place this week, August 25-28, with participants from Atlantic Canada attending the 4 day experiental travel course with instructors Nancy Arsenault, Celes Delvar and Todd Lucier. A question and answer...Read more

Mon 08 Feb 2010 Tom Wilson A Couple of Chicks / Marketing Gets Personal / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / youtube Comments Off on Geoff Ramsay, eMarketer, shines at the opening of ORC2010 / / / / / / / / /

Geoff Ramsay, eMarketer, shines at the opening of ORC2010

Geoff Ramsay, CEO, e-Marketer, did not disappoint as keynote speaker at the 5th Annual Online Revealed Canada Conference at Delta Centre Ville Hotel in Montreal, Quebec. It was an action packed presentation with 67 slides and access to over 4,000 sources of information. Delegates were treated to...Read more

Tue 12 Jan 2010 Tom Wilson Emerging Tourism Markets / Internet Marketing / Maps / Marketing Gets Personal / Media Revolution / On-Line Booking / Online Travel / performance based marketing / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / Video / Web 2.0 / youtube Comments Off on PEI 2010 Tourism Plan – Culinary & Culture / / / / / / / /

PEI 2010 Tourism Plan – Culinary & Culture

The 2010 PEI Tourism plan was presented by Tourism PEI and Tourism Advisory Council at the annual TIAPEI conference in late November 2009. The tourism plan concentrated on six areas this year – Culinary, Golf, Culture,  Convention Centre and Queen’s Wharf,  Integrated Tourism...Read more

Tue 01 Sep 2009 Tom Wilson Adwords / Blog / Cape Breton / Cape Breton ISland / Celtic Colours Festival / Emerging Tourism Markets / google analytics / Google Maps / Hike the Highlands Festival / Internet Marketing / Maps / Marketing Gets Personal / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube Comments Off on Festivals capturing markets with Online Marketing and Social Media / / / / / / / /

Festivals capturing markets with Online Marketing and Social Media

Two of Cape Breton’s favorite fall festivals are Hike the Highlands, Sept. 11-20 and Celtic Colours – October 9-17. What makes them unique is they are the forefront with Online marketing and social media. They are starting small and learning along the way.. Dan Coffin, Marketing...Read more

Sat 08 Aug 2009 Tom Wilson Destination Branding / Ecotourism / Emerging Tourism Markets / Green Travel / Green your Business / Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / Wiki / youtube Comments Off on Tourism Futures National Conference – Re-Defining the Future / / / / / / /

Tourism Futures National Conference – Re-Defining the Future

I have always been impressed with the work of my mates in Australia for the innovation in growing the tourism Industry. Three of my favorite examples are the Tourism e-Kit, Come Walkabout campaign and Australian Experiences Industry Toolkit.  I am adding Tourism Futures National Conference...Read more

Sat 01 Aug 2009 Tom Wilson A Couple of Chicks / Emerging Tourism Markets / google analytics / Internet Marketing / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / /

Online Marketing Increasing But Where to Invest

Forrester Research recently released it’s report -“US Interactive Advertising Forecast” and predicts that online marketing will increase by 17% over next 5 years.  No great surprise in the Travel Industry where online marketing has grown in leaps and pounds. Google’s...Read more

Tue 07 Jul 2009 Tom Wilson New Media / Nova Scotia Tourism / NS Tourism / performance based marketing / Social Media / Tourism Victoria County / TourismVC / tracking marketing results / Web 2.0 / web analytics 1 comment / / / / / / / / / / / / /

Staycation – Staying Closer to Home

There are a number of definitions out there on staycation, the popular one by wikipedia – is a period of time in which an individual or family stays at home during their vacation or takes day trips from their home to area attractions. Others have added long weekends (3-4 days) closeby...Read more

Sat 27 Jun 2009 Tom Wilson Destination Branding / Emerging Tourism Markets / European On-Line Travel / Internet Marketing / New Media / Nova Scotia Tourism / NS Tourism / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / TIANS / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics 1 comment / / / / / / / / / / / /

Tourism Partnership Renewed

Atlantic Canada Tourism Partnership (ACTP) between, ACOA, four provincial governments tourism departments – NS Tourism, Culture & Heritage, NB Tourism & Parks, Tourism PEI, and NL  Tourism, Culture & Recreation, and the four tourism industry associations – TIANS, TIANB,...Read more

Mon 04 May 2009 Tom Wilson Emerging Tourism Markets / Marketing Gets Personal / Nova Scotia Tourism / NS Tourism / Online Travel / performance based marketing / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Web 2.0 Comments Off on Joe Veneto provides Opportunities for NS Tourism Operators / / / / / / / / / /

Joe Veneto provides Opportunities for NS Tourism Operators

The theme for this year’s Nova Scotia Tourism Product Development Day  at Museum of Industry at Stellarton, NS was “Packaging Secrets Revealed.”   Joe Veneto, the Opportunities Guy did not disappoint the 160 plus delegates.  Mr. Veneto has extensive experience with tour...Read more