Social Media

Thu 20 Oct 2011 Tom Wilson Engage / experiences / Internet Marketing / Media Revolution / New Media / Online Marketing Strategy / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / twitter Comments Off on Two New Books on Social Media / / / / / /

Two New Books on Social Media

Two new social media books that recently  caught my eye were – 1) The End of Business as Usual, by Brian Solis and 2) No Bullshit Social Media by Jason Falls and Erik Deckers. The End of Business as Usual is Brian Solis second book. His first book was the highly successful publication...Read more

Mon 28 Feb 2011 Tom Wilson Experience economy / experiences / Internet Marketing / Mobile Marketing / New Media / Online Marketing Strategy / performance based marketing / Permission Based Marketing / QR Codes / Social Media / Tourism E-Marketing / Video / youtube Comments Off on Tourism Online Marketing Trends 2011 – Top 5 / / / / / / /

Tourism Online Marketing Trends 2011 – Top 5

Here are my top 5 pics for tourism online marketing trends in 2011 : 1)  Online Marketing  Strategy for “Web Presence”. No longer is the website  the main call to action but it also includes video, facebook, twitter, your online ads, e-mail newsletter & mobile etc.   2)...Read more

Wed 12 Jan 2011 Tom Wilson Blog / experiences / google analytics / Google Maps / Maps / New Media / Nova Scotia Tourism / NS Tourism / SEO / Social Media / Technology Tools for Tourism Operators / TIANS / travel blogs / twitter / Video / web analytics / youtube 1 comment / / / / / / / / / / / / / / /

Nova Scotia Social Media Cafe

A beautiful early morning sunrise, and a property with friendly bunny rabbits, provided the perfect setting for NS Tourism Social Media Cafe at White Point Beach Resort.  Twenty three delegates shared their expertise to assist NS Tourism move their social media strategy forward. The top three...Read more

Fri 03 Dec 2010 Tom Wilson Internet Marketing / New Media / Social Media / twitter Comments Off on Changing Trends of Festivals & Events / / / / /

Changing Trends of Festivals & Events

Recently, I was able to attend the Events Nova Scotia in Port Hawkesbury and Victoria County’s Festival and Event Workshop at Gaelic College, St. Ann’s, and notice the amazing changes taking place in Festivals and Events. Many events are moving away from traditional marketing to...Read more

Fri 29 Oct 2010 Tom Wilson Engage / Experience economy / experiences / Marketing Gets Personal / memorable / Memorable experiences / New Media / On-Line Booking / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / travel blogs / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube 1 comment / / / / / /

Edge of the Wedge Podcast – The Tough Questions

At Rocky Harbour, Newfoundland, the 23rd course of the Edge of the Wedge at GMIST,  is taking place this week, August 25-28, with participants from Atlantic Canada attending the 4 day experiental travel course with instructors Nancy Arsenault, Celes Delvar and Todd Lucier. A question and answer...Read more

Fri 11 Jun 2010 Tom Wilson Cape Breton / Cape Breton ISland / Emerging Tourism Markets / Engage / Experience economy / experiences / Google Maps / Internet Marketing / Marketing Gets Personal / Media Revolution / memorable / Memorable experiences / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / travel blogs / twitter / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / / /

Watch, Listen, Learn – Celtic Heart of North America

Celtic Heart of North America officially launched its website   at  the Celtic Music Interpretive Centre in Judique with a ceilidh. The ceilidh showcased  some of the many unique experiences the Celtic Heart of North America co-op provides on Cape Breton Island. There was a square set,  a...Read more

Tue 08 Jun 2010 Tom Wilson Destination Branding / experiences / Google earth / Google Maps / Internet Marketing / Media Revolution / memorable / Memorable experiences / Social Media / Tourism Australia / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Video / Web 2.0 / www.localsknow.ca / youtube 1 comment / / / / / /

Tourism Australia leads with “There is nothing like Australia”

Tourism  Australia has launched a new campaign based on experiences from fellow Australians. Australians were asked to share their photos and stories on their special  places and why visitors should come to visit this unique country.. Tourism Australia has been a leader in developing the...Read more

Thu 20 May 2010 Tom Wilson 5 senses / Engage / experiences / memorable / Memorable experiences / Nova Scotia Tourism / NS Tourism / Social Media Comments Off on Experience Nova Scotia – PD Day & Toolkit / / / / / / / / / / / /

Experience Nova Scotia – PD Day & Toolkit

Nova Scotia 2010 Product Development Day at Oak Island was all about experiences.  The first session involved the audience splitting into four groups.  A hands on experience followed involving  sessions with ropes, making crafts, making chocolates and music – singing a song.  I was in...Read more

Thu 13 May 2010 Tom Wilson Adwords / Social Media / Video / youtube 1 comment / / /

Tracking & Measuring Video Results with youtube

youtube is providing ways to track and measure results of your video.  You can also advertise your video and use the keyword tool. Unfortunately ads are only available in US right now. Non-US users can use google adwords to create a Promoted Video Ad. In the past, youtube.com would only provide...Read more

Thu 29 Apr 2010 Tom Wilson Cape Breton / Cape Breton ISland / Google Maps / Maps / New Media / Nova Scotia Tourism / NS Tourism / Slideshows / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Web sites / Travel Blog / travel blogs / twitter / Victoria County / Video / Web 2.0 / youtube Comments Off on Ingonish Tourism Communication Day / / / / /

Ingonish Tourism Communication Day

The Ingonish Tourism Steering Committee rcently held its annual Communication Day at  Smokey Recreational Community Center with  a good crowd in attendance. Chair, Donald Jardine, welcome everyone to the 4th annual Communication Day. Councillor Larry Dauphinee, District 6, Municipality of...Read more