Technology Tools for Tourism Operators

Mon 24 Jan 2011 Tom Wilson Google Maps / Location Based Marketing / Permission Based Marketing / Technology Tools for Tourism Operators / Tourism Internet Marketing / Tourism Research / Tourism Technology Comments Off on Location & Permission Based Marketing / / / / /

Location & Permission Based Marketing

I remember Dr. Ian Fenwick, a couple of years, who presented at a Canada e-Connect conference in Toronto on Digi Marketing.  During his presentation, he talked extensively on permission based marketing in which people must decide on the benefits of services offered before giving permission to...Read more

Wed 12 Jan 2011 Tom Wilson Blog / experiences / google analytics / Google Maps / Maps / New Media / Nova Scotia Tourism / NS Tourism / SEO / Social Media / Technology Tools for Tourism Operators / TIANS / travel blogs / twitter / Video / web analytics / youtube 1 comment / / / / / / / / / / / / / / /

Nova Scotia Social Media Cafe

A beautiful early morning sunrise, and a property with friendly bunny rabbits, provided the perfect setting for NS Tourism Social Media Cafe at White Point Beach Resort.  Twenty three delegates shared their expertise to assist NS Tourism move their social media strategy forward. The top three...Read more

Fri 29 Oct 2010 Tom Wilson Engage / Experience economy / experiences / Marketing Gets Personal / memorable / Memorable experiences / New Media / On-Line Booking / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / travel blogs / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube 1 comment / / / / / /

Edge of the Wedge Podcast – The Tough Questions

At Rocky Harbour, Newfoundland, the 23rd course of the Edge of the Wedge at GMIST,  is taking place this week, August 25-28, with participants from Atlantic Canada attending the 4 day experiental travel course with instructors Nancy Arsenault, Celes Delvar and Todd Lucier. A question and answer...Read more

Thu 29 Apr 2010 Tom Wilson Cape Breton / Cape Breton ISland / Google Maps / Maps / New Media / Nova Scotia Tourism / NS Tourism / Slideshows / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Web sites / Travel Blog / travel blogs / twitter / Victoria County / Video / Web 2.0 / youtube Comments Off on Ingonish Tourism Communication Day / / / / /

Ingonish Tourism Communication Day

The Ingonish Tourism Steering Committee rcently held its annual Communication Day at  Smokey Recreational Community Center with  a good crowd in attendance. Chair, Donald Jardine, welcome everyone to the 4th annual Communication Day. Councillor Larry Dauphinee, District 6, Municipality of...Read more

Sun 21 Feb 2010 Tom Wilson blogs / Canada e-Connect Conference / Canadian Tourism Commission / communityofsweden.com / CTC / New Media / Nova Scotia Tourism / NS Tourism / Online Travel / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourisme Montreal / travel blogs / Video / Visit Sweden / Web 2.0 / www.localsknow.ca / youtube Comments Off on The Importance of Travel Blogs in Promoting Destinations / / / / / / / / / / / / / / / / /

The Importance of Travel Blogs in Promoting Destinations

One of the most popular sessions at 2010 Canada E-Connect conference was the International Travel Bloggers & Twitters Forum which feature an all star  panel – Shannon Hurst Lane – Traveling Mamas & Cajun_mama, Wendy Perrin, Conde Nest Traveller, & Perrin Post  Blog and Kim...Read more

Fri 12 Feb 2010 Tom Wilson Canada e-Connect Conference / New Media / Online Travel / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Travel Blog / web analytics / youtube Comments Off on 2010 Canada E-Connect Conference Highlights / / / / / / / / / / / / / / /

2010 Canada E-Connect Conference Highlights

Here are my highlights and takeaways from 2010 Canada e-Connect Conference recently held in Montreal, Quebec. Tourisme Montreal continues to lead DMO’s with 100% Online Marketing and learning along the way. They have 5 bloggers writing stories, doing videos for the city providing the local...Read more

Mon 08 Feb 2010 Tom Wilson A Couple of Chicks / Marketing Gets Personal / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / youtube Comments Off on Geoff Ramsay, eMarketer, shines at the opening of ORC2010 / / / / / / / / /

Geoff Ramsay, eMarketer, shines at the opening of ORC2010

Geoff Ramsay, CEO, e-Marketer, did not disappoint as keynote speaker at the 5th Annual Online Revealed Canada Conference at Delta Centre Ville Hotel in Montreal, Quebec. It was an action packed presentation with 67 slides and access to over 4,000 sources of information. Delegates were treated to...Read more

Tue 12 Jan 2010 Tom Wilson Emerging Tourism Markets / Internet Marketing / Maps / Marketing Gets Personal / Media Revolution / On-Line Booking / Online Travel / performance based marketing / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / Video / Web 2.0 / youtube Comments Off on PEI 2010 Tourism Plan – Culinary & Culture / / / / / / / /

PEI 2010 Tourism Plan – Culinary & Culture

The 2010 PEI Tourism plan was presented by Tourism PEI and Tourism Advisory Council at the annual TIAPEI conference in late November 2009. The tourism plan concentrated on six areas this year – Culinary, Golf, Culture,  Convention Centre and Queen’s Wharf,  Integrated Tourism...Read more

Sat 01 Aug 2009 Tom Wilson A Couple of Chicks / Emerging Tourism Markets / google analytics / Internet Marketing / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / /

Online Marketing Increasing But Where to Invest

Forrester Research recently released it’s report -“US Interactive Advertising Forecast” and predicts that online marketing will increase by 17% over next 5 years.  No great surprise in the Travel Industry where online marketing has grown in leaps and pounds. Google’s...Read more

Tue 21 Jul 2009 Tom Wilson Media Revolution / New Media / Podcasts / Social Media / Technology Tools for Tourism Operators / Tourism Technology / Video / Web 2.0 / youtube Comments Off on Social Media – Delegate, UGC & Time Management / / / / / / / / / / / / / / / / / /

Social Media – Delegate, UGC & Time Management

One of the most important lessons I have learned about social media is to delegate. You need to spread things out so more hands and people are helping you. Involve your team and assign them tasks and responsibility.  Otherwise you will get burned out quickly and turned off by social media.  ...Read more