tracking marketing results

Fri 29 Oct 2010 Tom Wilson Engage / Experience economy / experiences / Marketing Gets Personal / memorable / Memorable experiences / New Media / On-Line Booking / Online Travel / performance based marketing / Podcasts / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / travel blogs / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube 1 comment / / / / / /

Edge of the Wedge Podcast – The Tough Questions

At Rocky Harbour, Newfoundland, the 23rd course of the Edge of the Wedge at GMIST,  is taking place this week, August 25-28, with participants from Atlantic Canada attending the 4 day experiental travel course with instructors Nancy Arsenault, Celes Delvar and Todd Lucier. A question and answer...Read more

Tue 08 Jun 2010 Tom Wilson Destination Branding / experiences / Google earth / Google Maps / Internet Marketing / Media Revolution / memorable / Memorable experiences / Social Media / Tourism Australia / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Video / Web 2.0 / www.localsknow.ca / youtube 1 comment / / / / / /

Tourism Australia leads with “There is nothing like Australia”

Tourism  Australia has launched a new campaign based on experiences from fellow Australians. Australians were asked to share their photos and stories on their special  places and why visitors should come to visit this unique country.. Tourism Australia has been a leader in developing the...Read more

Mon 08 Feb 2010 Tom Wilson A Couple of Chicks / Marketing Gets Personal / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / youtube Comments Off on Geoff Ramsay, eMarketer, shines at the opening of ORC2010 / / / / / / / / /

Geoff Ramsay, eMarketer, shines at the opening of ORC2010

Geoff Ramsay, CEO, e-Marketer, did not disappoint as keynote speaker at the 5th Annual Online Revealed Canada Conference at Delta Centre Ville Hotel in Montreal, Quebec. It was an action packed presentation with 67 slides and access to over 4,000 sources of information. Delegates were treated to...Read more

Tue 01 Sep 2009 Tom Wilson Adwords / Blog / Cape Breton / Cape Breton ISland / Celtic Colours Festival / Emerging Tourism Markets / google analytics / Google Maps / Hike the Highlands Festival / Internet Marketing / Maps / Marketing Gets Personal / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / web reports / Web Site Statistics / youtube Comments Off on Festivals capturing markets with Online Marketing and Social Media / / / / / / / /

Festivals capturing markets with Online Marketing and Social Media

Two of Cape Breton’s favorite fall festivals are Hike the Highlands, Sept. 11-20 and Celtic Colours – October 9-17. What makes them unique is they are the forefront with Online marketing and social media. They are starting small and learning along the way.. Dan Coffin, Marketing...Read more

Sat 08 Aug 2009 Tom Wilson Destination Branding / Ecotourism / Emerging Tourism Markets / Green Travel / Green your Business / Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics / Wiki / youtube Comments Off on Tourism Futures National Conference – Re-Defining the Future / / / / / / /

Tourism Futures National Conference – Re-Defining the Future

I have always been impressed with the work of my mates in Australia for the innovation in growing the tourism Industry. Three of my favorite examples are the Tourism e-Kit, Come Walkabout campaign and Australian Experiences Industry Toolkit.  I am adding Tourism Futures National Conference...Read more

Sat 01 Aug 2009 Tom Wilson A Couple of Chicks / Emerging Tourism Markets / google analytics / Internet Marketing / Media Revolution / New Media / Online Revealed Conference / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Technology / tracking marketing results / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / /

Online Marketing Increasing But Where to Invest

Forrester Research recently released it’s report -“US Interactive Advertising Forecast” and predicts that online marketing will increase by 17% over next 5 years.  No great surprise in the Travel Industry where online marketing has grown in leaps and pounds. Google’s...Read more

Tue 07 Jul 2009 Tom Wilson New Media / Nova Scotia Tourism / NS Tourism / performance based marketing / Social Media / Tourism Victoria County / TourismVC / tracking marketing results / Web 2.0 / web analytics 1 comment / / / / / / / / / / / / /

Staycation – Staying Closer to Home

There are a number of definitions out there on staycation, the popular one by wikipedia – is a period of time in which an individual or family stays at home during their vacation or takes day trips from their home to area attractions. Others have added long weekends (3-4 days) closeby...Read more

Sat 27 Jun 2009 Tom Wilson Destination Branding / Emerging Tourism Markets / European On-Line Travel / Internet Marketing / New Media / Nova Scotia Tourism / NS Tourism / On-Line Booking / Online Travel / performance based marketing / Search Engine Optimization / SEO / Social Media / Sustainable Tourism / Technology Tools for Tourism Operators / TIANS / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Travel Blog / Video / Web 2.0 / web analytics 1 comment / / / / / / / / / / / /

Tourism Partnership Renewed

Atlantic Canada Tourism Partnership (ACTP) between, ACOA, four provincial governments tourism departments – NS Tourism, Culture & Heritage, NB Tourism & Parks, Tourism PEI, and NL  Tourism, Culture & Recreation, and the four tourism industry associations – TIANS, TIANB,...Read more

Tue 12 May 2009 Tom Wilson Cape Breton ISland / Destination Cape Breton Association / Emerging Tourism Markets / Internet Marketing / Marketing Gets Personal / New Media / Nova Scotia Tourism / NS Tourism / Online Travel / Research Division / Social Media / Sustainable Tourism / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Web 2.0 Comments Off on Let’s Talk: Tourism Business Forum / / / / / / / /

Let’s Talk: Tourism Business Forum

  The spring series of Let’s Talk : Tourism Business Forum comes to Cape Breton on Friday, May 15th at Gaelic College, St. Ann’s, from 9:00 am. to 12:00 noon. This forum provides an opportunity for organizations and businesses to meet and discuss together the promotion and development...Read more

Sat 02 May 2009 Tom Wilson A Couple of Chicks / Emerging Tourism Markets / European On-Line Travel / google analytics / Internet Marketing / Marketing Gets Personal / New Media / Nova Scotia Tourism / Online Travel / performance based marketing / Search Engine Optimization / SEO / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / Tourism Web sites / tracking marketing results / Uncategorized / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / / / / / / /

NS Tourism Research Forum provides many highlights

The 3rd annual Nova Scotia Tourism Research Forum at the Museum of Industry in Stellarton on April 27th was a great success, attracting  the most delgates to date, 80 plus, with an excellent program. The research forum included sessons on 2008 Results, Competitive analysis, In Province travel...Read more