Uncategorized

Tue 28 Feb 2012 Tom Wilson Uncategorized Comments Off on Victoria County 2012 Tourism Webinar Series

Victoria County 2012 Tourism Webinar Series

Victoria County Recreation & Tourism Dept. is pleased to announce the launch of the Tourism Webinar Series to assist the tourism industry in planning and preparing for the upcoming 2012 tourism season. What is a webinar? A webinar is an on-line learning opportunity that is generally 35 minutes...Read more

Fri 23 Oct 2009 Tom Wilson Cape Breton / Cape Breton ISland / Celtic Colours Festival / New Media / Uncategorized / Victoria County Comments Off on Celtic Heart of North America Launched / / / / / / / / /

Celtic Heart of North America Launched

It was fitting that during the Celtic Colours Festival, the new marketing co-operative, Celtic Heart of North America was launched.  Geoff MacDonald opened with a Gaelic song and the Beaton sisters, Dawn & Margie on fiddles performed several jigs and reels accompanied by Robert Deveau on...Read more

Sat 02 May 2009 Tom Wilson A Couple of Chicks / Emerging Tourism Markets / European On-Line Travel / google analytics / Internet Marketing / Marketing Gets Personal / New Media / Nova Scotia Tourism / Online Travel / performance based marketing / Search Engine Optimization / SEO / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / Tourism Web sites / tracking marketing results / Uncategorized / Video / Web 2.0 / web analytics / Web Site Statistics / youtube 1 comment / / / / / / / / / / / / / / / /

NS Tourism Research Forum provides many highlights

The 3rd annual Nova Scotia Tourism Research Forum at the Museum of Industry in Stellarton on April 27th was a great success, attracting  the most delgates to date, 80 plus, with an excellent program. The research forum included sessons on 2008 Results, Competitive analysis, In Province travel...Read more

Sun 01 Feb 2009 Tom Wilson Canada e-Connect Conference / Destination Branding / Internet Marketing / Marketing Gets Personal / performance based marketing / Prometeus - The Media Revolution / Social Media / Technology Tools for Tourism Operators / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Uncategorized / Video / Web 2.0 / web analytics / web reports Comments Off on 2009 Canada e-Connect Highlights / / / / / / /

2009 Canada e-Connect Highlights

Canada e-Connect 2009 Conference  provide a number of highlights…here are mine – 1) Dr. Ian Fenwick – DigiMarketing – The New Imperative session.  The 4 p’s of digital marketing – permission, participation, particulars, personalization. Privacy vs...Read more

Sun 01 Feb 2009 Tom Wilson Canada e-Connect Conference / Destination Branding / Internet Marketing / Marketing Gets Personal / Media Revolution / New Media / Online Travel / performance based marketing / Tourism E-Marketing / Tourism Internet Marketing / Tourism Research / Tourism Technology / tracking marketing results / Travel Blog / Uncategorized 4 comments / / / /

100% Online Marketing in 2009 – Tourism Montreal

If there was a major bold statement that came out of Canada E-Connect, it was from Tourism Montreal when it announced in the CTC/PMO/DMO’s view of e-Tourism Strategy session that Tourism Montreal was going 100% with online marketing in 2009. There were a lot of heads turning and many thinking...Read more

Thu 29 Jan 2009 Tom Wilson Canada e-Connect Conference / New Media / Online Travel / performance based marketing / Social Media / Tourism E-Marketing / Tourism Internet Marketing / tracking marketing results / Uncategorized 3 comments / / / / / / / / / /

Video Rules at Canada e-Connect

Canada e-Connect conference clearly showed video must be in your social media and e-marketing plan for your business and destination. Video allows you to showcase the experience and reviews by people on a medium used extensively in the global & connected world. Rob Hughes, Manager,...Read more

Mon 12 Jan 2009 Tom Wilson Uncategorized Comments Off on Tourism Trends 2009, Part 1 – Domestic Markets / / / / / /

Tourism Trends 2009, Part 1 – Domestic Markets

This is the first of series of articles on Tourism trends 2009. Domestic Tourism and closer to home markets will be the key focus for many provinces, states and countries such as Ireland, Australia, Canada in 2009.  Expect shorter stays by travellers and travel closer to home.  Bookings are...Read more

Tue 18 Nov 2008 Tom Wilson Uncategorized Comments Off on Travel Blogs, Facebook and novascotia.com / / / / / / /

Travel Blogs, Facebook and novascotia.com

Recently, I had the pleasure of interviewing Ms. Jazmine Hayden, Internet Marketing Officer, Tourism Division, NS Dept. of Tourism, Culture & Heritage. The interview looks at 2 new blogs this year – Favorite Places in Nova Scotia and Leaf Watch on novascotia.com as well facebook...Read more

Mon 17 Nov 2008 Tom Wilson Uncategorized 1 comment / / / / /

Tourism Research Part 2 – Global Tourism Trends

This is the second post in a series of articles to help the tourism operator plan for the upcoming 2009 tourism season. Tourism competes in a global market and so it is important to understand the Tourism Trends. This article will look at the tourism trends in 2008 and take a sneak preview of what...Read more

Sun 09 Nov 2008 Tom Wilson Uncategorized Comments Off on Tourism Research Part 1 – Time to Reflect and Gather the facts of the 2008 Season / / / / / / / / /

Tourism Research Part 1 – Time to Reflect and Gather the facts of the 2008 Season

This is the first post in a series of articles, to help the tourism operator plan for the upcoming 2009 tourism season. Now that the tourism season is over for most Victoria County tourism operators, it is a time to reflect on the past season, gather your facts & information, and complete...Read more