Improve your Online Reputation & TripAdvisor Performance
One of the best presentations at the 2013 Nova Scotia Tourism Summit, Nov. 24-26 at World Trade & Convention Centre in Halifax was “Improve your Online Reputation and TripAdvisor Performance by Frederic Gonzalo, Gonzo Marketing. Mr. Gonzalo provided the conference participants with an excellent presentation that tourism operators could easily follow and understand.
Online reviews are used by so many travellers in helping plan and booked their vacations. Accommodation reviews written by travellers are trusted far more than advertising from the tourism operator. TripAdvisor is one of the most important sources of reviews for visitors looking for places to stay during their vacation. Below is Mr. Gonzalo presentation.